10 Books recommended by Tristan Harris
Tristan Harris, is an American technology ethicist. He is the president and co-founder of the Center for Humane Technology.Early in his career, Harris worked as a design ethicist at Google. He received his baccalaureate and master's degree from Stanford University, where he studied the ethics of human persuasion.
Tristan Harris
Book Recommendations
The Attention Merchants
The Attention Merchants
Tim Wu
Business & EconomicsFeeling attention challenged? even assaulted? american business depends on it. in nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. tim wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed
“Absolutely, must read Tim Wu's book "The Attention Merchants.”
— Source
Finite and Infinite Games
Finite and Infinite Games
James P. Carse
PhilosophyAn extraordinary book that will dramatically change the way you experience life.finite games are the familiar contests of everyday life, the games we play in business and politics, in the bedroom and on the battlefied -- games with winners and losers, a beginning and an end. infinite games are more mysterious -- and ultimately more rewarding. they are unscripted and unpredictable; they are the source of true freedom.in this elegant and compelling work, james carse explores what these games mean, and what they can mean to you. he offers stunning
“highly recommended by Stewart Brand and a lot of other really, really folks I respect a whole lot.”
— Source
“Technopoly, which...is about how when culture surrenders to technology. And especially the quantification of metrics and SAT score”
— Source
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Al Ries,Jack Trout
MarketingThere are laws of nature, so why shouldn't there be laws of marketing?as al ries and jack trout—the world-renowned marketing consultants and bestselling authors of positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? in the 22 immutable laws of marketing, ries and trout offer a compendium of twenty-two innovative rules for understanding and succeeding
“a profound book for me”
— Source
Don't Shoot the Dog!
Don't Shoot the Dog!
Karen Pryor
Behavior modificationOriginally published entitled: don't shoot the dog!: how to improve yourself and others through behavioral training, new york: simon and schuster, 1984.
“Amazing book. It's funny”
— Source
Words That Work
Words That Work
Frank Luntz
In words that work, luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. with chapters like "the ten rules of successful communication" and "the 21 words and phrases for the 21st century," he examines how choosing the right words is essential. nobody is in a better position to explain than frank luntz: he has used his knowledge of words to help more than two dozen fortune 500 companies grow. hell tell
“Recommended on Tim Ferriss' podcast”
— Source
Wherever You Go, There You Are
Wherever You Go, There You Are
Jon Kabat-Zinn
Self-HelpIn this book, the author maps out a simple path for cultivating mindfulness in one's own life. it speaks both to those coming to meditation for the first time and to longtime practitioners, anyone who cares deeply about reclaiming the richness of his or her moments.
“Recommended on Tim Ferriss' podcast”
— Source
Brave New World
Brave New World
Aldous Huxley
FictionBrave new world is a dystopian novel by english author aldous huxley, written in 1931 and published in 1932. largely set in a futuristic world state, inhabited by genetically modified citizens and an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that are combined to make a dystopian society which is challenged by only a single individual: the story's protagonist.
“Recommended on Tim Ferriss' podcast”
— Source
Metaphors We Live By
Metaphors We Live By
George Lakoff,Mark Johnson
The now-classic metaphors we live by changed our understanding of metaphor and its role in language and the mind. metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.in this updated edition of lakoff and johnson's influential book,
“Recommended on Tim Ferriss' podcast”
— Source
Winners Take All
Winners Take All
Anand Giridharadas
Social ScienceFormer new york times columnist anand giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. we see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. we hear the limousine confessions of a celebrated foundation boss; witness
“Recommended on Tim Ferriss' podcast”
— Source
