Ramit Sethi
Book Recommendations

  • Breakthrough Advertising

    Breakthrough Advertising

    Breakthrough Advertising

    Eugene M. Schwartz
    Advertising
    4.55 (728)

    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.the reason why is because it deals with how to channel the forces in the marketplace which control sales.put simply, gene's book addresses the universal problem of all copywriting: how to write a headline — and an ad that follows it — that will open up a whole new market.

    Ramit Sethi

    also Breakthrough Advertising which I think is one of the most sophisticated books on marketing every written. Its super dense. I read it every year and I learn something new.

    Dec 20, 2016 — Source

  • Iacocca

    Iacocca

    Iacocca

    Lee Iacocca,William Novak
    3.95 (9,975)

    He's an american legend, a straight-shooting businessman who brought chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.the son of italian immigrants, lee iacocca rose spectacularly through the ranks of ford motor company to become its president, only to be toppled eight years later in a power play that should have shattered him. but lee iacocca didn't get mad, he got even. he led a battle for chrysler's survival that made his name a symbol

    Ramit Sethi

    The favorite one I read I have been reading it for I think it is probably 20 years now.

    Oct 9, 2014 — Source

  • The Gift of Fear

    The Gift of Fear

    The Gift of Fear

    Gavin de Becker
    Self-Help
    4.14 (36,542)

    True fear is a gift.unwarranted fear is a curse.learn how to tell the difference.a date won't take "no" for an answer. the new nanny gives a mother an uneasy feeling. a stranger in a deserted parking lot offers unsolicited help. the threat of violence surrounds us every day. but we can protect ourselves, by learning to trust—and act on—our gut instincts.in this empowering book, gavin de becker, the man oprah winfrey calls the nation's leading expert on violent behavior, shows you how to spot even subtle signs of danger—before it's

    Ramit Sethi

    I can't recommend it enough.

    Dec 20, 2016 — Source

  • What They Don't Teach You at Harvard Business School

    What They Don't Teach You at Harvard Business School

    What They Don't Teach You at Harvard Business School

    Mark H. McCormack
    Business & Economics
    3.6 (4,289)

    Mark h. mccormack, one of the most successful entrepreneurs in american business, is widely credited as the founder of the modern-day sports marketing industry. on a handshake with arnold palmer and less than a thousand dollars, he started international management group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.to this day, mccormack's business classic remains a must-read for executives and managers at every level. relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading

    Ramit Sethi

    That sounds like a really gimmicky book, but it taught me so many amazing things about business by Mark McCormick and I cannot recommend it enough.

    Oct 9, 2014 — Source

  • The Robert Collier Letter Book
    Ramit Sethi

    This is a book I believe from the early 20th century and it is an amazing book on copywriting and really how to understand human behavior and human drive.

    Oct 9, 2014 — Source

  • The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding

    Al Ries,Laura Ries
    3.83 (3,591)

    The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. think nike, starbuck's, xerox, and kleenex, and you're thinking brands in the biggest and most lucrative sense. in the 22 immutable laws of branding, marketing guru al ries, together with laura ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    Ramit Sethi

    I guarantee this book

    Dec 20, 2016 — Source

  • No B.S. Marketing To the Affluent
    Ramit Sethi

    a great book, which if you read it, it can be a bit abrasive, but it's also like a very eye opening, shocking book.

    May 7, 2019 — Source

  • Poor Charlie's Almanack

    Poor Charlie's Almanack

    Poor Charlie's Almanack

    Charles T. Munger,Peter D. Kaufman
    Investments
    4.4 (8,049)

    Expanded third edition includes charlie's 2007 usc law school commencement address. edited by peter d. kaufman. brand new.

    Ramit Sethi

    Its an amazing book on mental models, super dense, and nobody wants to get that book as a gift.

    Dec 20, 2016 — Source

  • Influence

    Influence

    Influence

    Robert B. Cialdini
    4.18 (125,904)

    Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. dr. robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. his thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.you'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. perfect for people in all walks of

    Ramit Sethi

    If you read Cialdinis book, Influence, he talks about Click, Whirr. You do something and people are going to respond very programmatic.

    Dec 20, 2016 — Source

  • Mindless Eating

    Mindless Eating

    Mindless Eating

    Brian Wansink
    3.94 (11,143)

    This book will literally change the way you think about your next meal. food psychologist brian wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. his findings will astound you. • can the size of your plate really influence your appetite?• why do you eat more when you dine with friends?• what “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• how does music or the color of the room influence how much—and how fast—we eat?• how can we “mindlessly”

    Ramit Sethi

    It is amazing. It is a book about food, but it is actually about psychology

    Oct 9, 2014 — Source

  • The Social Animal

    The Social Animal

    The Social Animal

    Elliot Aronson
    4.29 (3,524)

    Newly revised and up-to-date, this edition of the social animal is a brief, compelling introduction to modern social psychology. through vivid narrative, lively presentations of important research, and intriguing examples, elliot aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

    Ramit Sethi

    An outstanding books on human behavior and it is interesting that so many of us focus on our technical skill

    Oct 9, 2014 — Source

  • Age of Propaganda

    Age of Propaganda

    Age of Propaganda

    Anthony R. Pratkanis,Elliot Aronson
    4.03 (777)

    Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.drawing on the history of propaganda as well as on contemporary research in social psychology, age of propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our

    Ramit Sethi

    Recommended on Tin Ferriss' podcast

    Oct 9, 2014 — Source

  • Never Eat Alone

    Never Eat Alone

    Never Eat Alone

    Keith Ferrazzi
    3.84 (46,045)

    Do you want to get ahead in life? climb the ladder to personal success? the secret, master networker keith ferrazzi claims, is in reaching out to other people. as ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. in "never eat alone," ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his rolodex, people he has helped and who have

    Ramit Sethi

    Recommended on Tim Farriss' podcast

    Oct 9, 2014 — Source

  • Outer Order, Inner Calm

    Outer Order, Inner Calm

    Outer Order, Inner Calm

    Gretchen Rubin
    Psychology
    3.52 (13,102)

    Bestselling author of the four tendencies and the happiness project gretchen rubin illuminates one of her key realizations about happiness: for most of us, outer order contributes to inner calm. in a new book packed with more than one hundred concrete ideas, she helps us create the order and organization that can make our lives happier, healthier, more productive, and more creative. in the context of a happy life, a messy desk or crowded coat closet is a trivial problem–yet gretchen rubin has found that getting control of the stuff

    Ramit Sethi

    Recommended on Tim Farriss' podcast

    May 7, 2019 — Source