Ramit Sethi's favorite books

  • What They Don't Teach You at Harvard Business School

    What They Don't Teach You at Harvard Business School

    What They Don't Teach You at Harvard Business School

    Mark H. McCormack
    Business & Economics
    3.65 (3,714)

    This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal • management philosophies that don’t work (and one that does) • the key to running a meeting—and how to attend one • the positive use of negative reinforcement • proven ways to observe aggressively and take the edge • and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated

    Ramit Sethi

    That sounds like a really gimmicky book, but it taught me so many amazing things about business by Mark McCormick and I cannot recommend it enough.

    Oct 9, 2014 — Source

  • The Robert Collier Letter Book

    The Robert Collier Letter Book

    The Robert Collier Letter Book

    Robert Collier
    Business & Economics

    The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

    Ramit Sethi

    This is a book I believe from the early 20th century and it is an amazing book on copywriting and really how to understand human behavior and human drive.

    Oct 9, 2014 — Source

  • Poor Charlie's Almanack
    Ramit Sethi

    Its an amazing book on mental models, super dense, and nobody wants to get that book as a gift.

    Dec 20, 2016 — Source

  • No B.S. Marketing to the Affluent

    No B.S. Marketing to the Affluent

    No B.S. Marketing to the Affluent

    Dan S. Kennedy
    Business & Economics

    THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

    Ramit Sethi

    ... a great book, which if you read it, it can be a bit abrasive, but its also like a very eye opening, shocking book.

    May 7, 2019 — Source

  • Breakthrough Advertising
    Ramit Sethi

    also Breakthrough Advertising which I think is one of the most sophisticated books on marketing every written. Its super dense. I read it every year and I learn something new.

    Dec 20, 2016 — Source

  • Mindless Eating
    Ramit Sethi

    It is amazing. It is a book about food, but it is actually about psychology

    Oct 9, 2014 — Source

  • Iacocca
    Ramit Sethi

    The favorite one I read I have been reading it for I think it is probably 20 years now.

    Oct 9, 2014 — Source

  • The Gift of Fear

    The Gift of Fear

    The Gift of Fear

    Gavin de Becker
    Self-Help

    Explains how to use the power of intuition to identify and avoid danger, and shares advice on restraining orders and self-defense tactics

    Ramit Sethi

    I cant recommend it enough.

    Dec 20, 2016 — Source

  • Age of Propaganda
    Ramit Sethi

    Recommended on Tin Ferriss' podcast

    Oct 9, 2014 — Source

  • Influence
    Ramit Sethi

    If you read Cialdinis book, Influence, he talks about Click, Whirr. You do something and people are going to respond very programmatic.

    Dec 20, 2016 — Source

  • Never Eat Alone
    Ramit Sethi

    Recommended on Tim Farriss' podcast

    Oct 9, 2014 — Source

  • Bird by Bird

    Bird by Bird

    Bird by Bird

    Anne Lamott
    Language Arts & Disciplines
    4.22 (86,201)

    An essential volume for generations of writers young and old, Bird by Bird is a modern classic. This twenty-fifth anniversary edition will continue to spark creative minds for years to come. For a quarter century, more than a million readers—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title: “Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.’”

    Ramit Sethi

    Recommended on Tin Ferriss' podcast

    May 7, 2019 — Source

  • The Social Animal
    Ramit Sethi

    An outstanding books on human behavior and it is interesting that so many of us focus on our technical skill

    Oct 9, 2014 — Source

  • Outer Order, Inner Calm

    Outer Order, Inner Calm

    Outer Order, Inner Calm

    Gretchen Rubin
    Psychology

    "With clarity and humor, bestselling author of The Four Tendencies and The Happiness Project Gretchen Rubin illuminates one of her key realizations about happiness: For most of us, outer order contributes to inner calm. And for most of us, a rigid, one-size-fits-all solution doesn't work. In this easy-to-read but hard-to-put-down book, Gretchen Rubin suggests more than 150 short, concrete clutter-clearing ideas so each reader can choose the ones that resonate most. The fact is, when we tailor our approach to suit our own particular challenges and habits, we're far more likely to be able to create the order that will make our lives happier, healthier, more productive, and more creative. In the context of a happy life, a messy desk or crowded coat closet is a trivial problem--yet Gretchen Rubin has found that getting control of our stuff makes us feel more in control of our lives. By getting rid of things we don't use, don't need, or don't love, as well as things that don't work, don't fit, or don't suit, we free our mind (and our shelves) for what we truly value. In this trim book filled with insights, strategies, and sometimes surprising tips, Gretchen tackles the key challenges of creating outer order, by explaining how to "Make Choices," "Create Order," "Know Yourself--and Others," "Cultivate Helpful Habits," and, of course, "Add Beauty." At home, at work, and in life, when we get our possessions under control we feel both calmer and more energetic. With a sense of fun, and also a clear idea of what's realistic for most people, Gretchen Rubin suggests dozens of manageable steps for creating a more serene, orderly environment--one that helps us to create the lives we yearn for"--

    Ramit Sethi

    Recommended on Tim Farriss' podcast

    May 7, 2019 — Source

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