"reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. but as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the industrial revolution, that creates such fantastic amounts of waste and pollution in the first place. why not challenge the belief that human industry must damage the natural world? in fact, why not take nature itself as our model for making things? a
Rediscover the underground roots of teenage mutant ninja turtles, starting with this special edition hardcover collection of mirage studios'' issues #1-7 along with the raphael one-shot by creators kevin eastman and peter laird! with over 300 pages of mutated-martial arts action, this volume is perfect for fans to relive the glorious days of the turtles'' origins as well as an excellent place for new readers to see where the tmnt phenomena began. format: hardcover publication date: 1/10/2012 pages: 320
All marketers tell stories. and if they do it right, we believe them. a good story is where genuine customer satisfaction comes from. it's the source of profit and it's the future of your organisation. this book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
Advertisements don’t have the same effect as they used to anymore. in “purple cow”, the author analyzes how marketing has changed and argues that organizations should target specific markets instead of doing mass marketing for a large number of people. the product itself is more important than the advertising process. success cannot be achieved only by good marketing, the key is to have a special product, a purple cow. who should read this book: • entrepreneurs. • people working in the marketing field. • anyone who wants to find out