What makes an effective executive?the measure of the executive, peter f. drucker reminds us, is the ability to "get the right things done." this usually involves doing what other people have overlooked as well as avoiding what is unproductive. intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.drucker identifies five practices essential to business effectiveness that can, and must, be learned: managing time choosing what to contribute to the organization knowing where and how to mobilize
In her 93 remarkable years, brenda ueland published six million words. she said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. her integrity shines throughout if you want to write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. carl sandburg called this book "the best book ever written about how to write." yet ueland reminds us that "whenever i say 'writing' in this book, i also
In mastering the dynamics of innovation, utterback presents a compelling book at how innovation transforms industries, raising the fortunes of some firms while destroying others. the book draws on the rich history of innovation by inventors and entrepreneurs-ranging from the birth of typewriters to the emergence of personal computer, gas lamps to fluorescent lighting, george eastman's amateur photography to electronic imaging-to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how-over time-new and old players wrestle for dominance.
Drawing on interviews with 40 winners of the macarthur foundation fellowship—the so-called "genius awards"—the insightful study throws fresh light on the creative process.
“A lovely book that gets into the minds of the genius award winners of the MacArthur Foundation.”
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. dr. robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. his thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.you'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. perfect for people in all walks of
“The guiding light for how I conduct business—and in many ways how I live my life.”
Mar 17, 2020 — Source
Because, "the hockey handbook" was the first comprehensive, technical book ever written about hockey. it is still regarded as the classic reference book for hockey players, coaches and spectators. lloyd percival wrote this book in 1950, after studying sports coaching under knute rockne, and in prague and london. it was initially scoffed at (one nhl coach called it "the product of a three-year old mind"), but percival was unusually prophetic. european and soviet teams adopted this book as a textbook for their hockey development, and it contributed to russian and
Harvard professor clayton m. christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. and he not only proves what he says, he tells others how to avoid a similar fate.focusing on "disruptive technology" -- the honda super cub, intel's 8088 processor, or the hydraulic excavator, for example -- christensen shows why most companies miss "the next great wave." whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. crossing the chasm has become the bible for bringing cutting-edge products to progressively larger markets. this edition provides new insights into the realities of high-tech marketing, with special emphasis on the internet. it's essential reading for anyone with a stake in the world's most exciting marketplace.
“Entrepreneurs should read this book when they are cranking out their conservative sales projections.”
In the 1890s, a proofreader at the university of chicago press prepared a single sheet of typographic fundamentals intended as a guide for the university community. that sheet grew into a pamphlet, and the pamphlet grew into a book—the first edition of the manual of style, published in 1906. now in its fifteenth edition, the chicago manual of style—the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field—is more comprehensive and easier to use than ever before.those who work with words know how dramatically publishing
"fascinating and insightful. . . . i cannot recall a book that has made me think more about the nature of thinking." -- richard c. lewontin harvard university everyone knows that optical illusions trick us because of the way we see. now scientists have discovered that cognitive illusions, a set of biases deeply embedded in the human mind, can actually distort the way we think. in inevitable illusions, distinguished cognitive researcher massimo piattelli-palmarini takes us on a provocative, challenging, and thoroughly entertaining exploration of the games our minds play. he
“I salute the people who can read this book and not find a mistake of reasoning that theyve made.”