In 1939, as hitler casts his enormous, cruel shadow across the world, the seeds of apartheid take root in south africa. there, a boy called peekay is born. his childhood is marked by humiliation and abandonment, yet he vows to survive and conceives heroic dreams, which are nothing compared to what life actually has in store for him. he embarks on an epic journey through a land of tribal superstition and modern prejudice where he will learn the power of words, the power to transform lives and the power of
“I read this book when I was young, hungry, and impressionable. I found it quite inspiring. Not sure how it would strike me today, but giving it five stars, based on the impact it had on me at the time.”
Dec 16, 2007 — Source
Robert m. pirsig's zen & the art of motorcycle maintenance is an examination of how we live, a meditation on how to live better set around the narration of a summer motorcycle trip across america's northwest, undertaken by a father & his young son.
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. in a brilliant and unconventional book, phil rosenzweig unmasks the delusions that are commonly found in the corporate world. these delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. such books claim to be based on rigorous thinking, but operate mainly at the level
“If you read business books, you should read this business book. You'll read all others with a more skeptical (and intelligent) eye.”
Dec 15, 2007 — Source
In the highly anticipated thinking, fast and slow, kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. system 1 is fast, intuitive, and emotional; system 2 is slower, more deliberative, and more logical. kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. the impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in
“I love surprising scientific findings, as well as information about how our brains work. This is a treasure trove of both.”
What if you could profoundly change your life just by becoming more mindful of your breathing? according to jon kabat-zinn, you can. what if paying attention on purpose (and nonjudgmentally) could improve your health? again, according to dr. kabat-zinn--it can.on mindfulness for beginners, this internationally known scientist, bestselling author, and teacher who brought mindfulness meditation into the mainstream of medicine and society gives you immediate access to a practice that can potentially add years to your life, and will certainly enhance the quality of your moments and your years.join dr.
“For me, mindfulness meditation is the most important habit I've taken up in my adult life.”
Six days ago, astronaut mark watney became one of the first people to walk on mars. now, he’s sure he’ll be the first person to die there.after a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, mark finds himself stranded and completely alone with no way to even signal earth that he’s alive—and even if he could get word out, his supplies would be gone long before a rescue could arrive. chances are, though, he won’t have time to starve to death. the
This is a story for people who follow their hearts and make their own rules...people who get special pleasure out of doing something well, even if only for themselves...people who know there's more to this living than meets the eye: they’ll be right there with jonathan, flying higher and faster than ever they dreamed.jonathan livingston seagull is no ordinary bird. he believes it is every gull's right to fly, to reach the ultimate freedom of challenge and discovery, finding his greatest reward in teaching younger gulls the joy of flight
“His message was that there is a bigger world out there, and that I didn't need to conform to those around me. It was an important and enduring lesson.”
Imagine fuel without fear. no climate change. no oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. no energy poverty. no oil-fed wars, tyrannies, or terrorists. no leaking nuclear wastes or spreading nuclear weapons. nothing to run out. nothing to cut off. nothing to worry about. just energy abundance, benign and affordable, for all, forever. that richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. ireinventing fire/i
“an antidote for doom and gloom. It offers a thoroughly researched set of options for engineering our way out of the crisis.”
From the bestselling author of the black swan and one of the foremost philosophers of our time, nassim nicholas taleb, a book on how some systems actually benefit from disorder.in the black swan taleb outlined a problem; in antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. for what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.taleb
What makes an effective executive?the measure of the executive, peter f. drucker reminds us, is the ability to "get the right things done." this usually involves doing what other people have overlooked as well as avoiding what is unproductive. intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.drucker identifies five practices essential to business effectiveness that can, and must, be learned: managing time choosing what to contribute to the organization knowing where and how to mobilize
“This slim 1969 guide to managing yourself and others in the knowledge economy is otherwise incredibly on point.”
In this iconic bestseller, popular business blogger and bestselling author seth godin proves that winners are really just the best quitters. godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right dip.every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. you might be in a dip--a temporary setback that will get better if you keep pushing. but maybe it's really a cul-de-sac--a total dead end. what really sets superstars apart
In today's world, yesterday's methods just don't work. in getting things done, veteran coach and management consultant david allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the country. allen's premise is simple: our productivity is directly proportional to our ability to relax. only when our minds are clear and our thoughts are organized can we achieve effective productivity and unleash our creative potential. in getting things done allen shows how to:* apply the "do it, delegate it, defer it,
“I need frequent reminders on the approach laid out in this book, as I fall off the GTD wagon often.”
Here is a multidimensional playland of ideas from the world's most eccentric nobel-prize winning scientist. kary mullis is legendary for his invention of pcr, which redefined the world of dna, genetics, and forensic science. he is also a surfer, a veteran of berkeley in the sixties, and perhaps the only nobel laureate to describe a possible encounter with aliens. a scientist of boundless curiosity, he refuses to accept any proposition based on secondhand or hearsay evidence, and always looks for the "money trail" when scientists make announcements. mullis writes with
“I'm a sucker for books of essays from intelligent/contrarian thinkers. It's been a long time since I read this. Not sure how it holds up.”
Dec 15, 2007 — Source
In this “informative and delightful” (american scientist) biography, margaret cheney explores the brilliant and prescient mind of nikola tesla, one of the twentieth century’s greatest scientists and inventors.in tesla: man out of time, margaret cheney explores the brilliant and prescient mind of one of the twentieth century's greatest scientists and inventors. called a madman by his enemies, a genius by others, and an enigma by nearly everyone, nikola tesla was, without a doubt, a trailblazing inventor who created astonishing, sometimes world-transforming devices that were virtually without theoretical precedent. tesla not
The "greatest business book of all time" (bloomsbury uk), in search of excellence has long been a must-have for the boardroom, business school, and bedside table.based on a study of forty-three of america's best-run companies from a diverse array of business sectors, in search of excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.this phenomenal bestseller features a new authors' note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
An alternate cover edition exists here.the tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. this widely acclaimed bestseller, in which malcolm gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the
In reality, hiro protagonist delivers pizza for uncle enzo's cosonostra pizza inc., but in the metaverse he's a warrior prince. plunging headlong into the enigma of a new computer virus that's striking down hackers everywhere, he races along the neon-lit streets on a search-and-destroy mission for the shadowy virtual villain threatening to bring about infocalypse. snow crash is a mind-altering romp through a future america so bizarre, so outrageous… you'll recognize it immediately.
In this fascinating book, new yorker business columnist james surowiecki explores a deceptively simple idea: large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. with boundless erudition and in delightfully clear prose, surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our
A modern classic, einstein’s dreams is a fictional collage of stories dreamed by albert einstein in 1905, when he worked in a patent office in switzerland. as the defiant but sensitive young genius is creating his theory of relativity, a new conception of time, he imagines many possible worlds. in one, time is circular, so that people are fated to repeat triumphs and failures over and over. in another, there is a place where time stands still, visited by lovers and parents clinging to their children. in another, time is
Often i feel i go to some distant region of the world to be reminded of who i really am. when michael crichton -- a harvard-trained physician, bestselling novelist, and successful movie director -- began to feel isolated in his own life, he decided to widen his horizons. he tracked wild animals in the jungles of rwanda. he climbed kilimanjaro and mayan pyramids. he trekked across a landslide in pakistan. he swam amid sharks in tahiti. fueled by a powerful curiosity and the need to see, feel, and hear firsthand
Open absurdistan and meet outsize misha vainberg, son of the 1,238th-richest man in russia, lover of large portions of food and drink, lover and inept performer of rap music, and lover of a south bronx latina whom he longs to rejoin in new york city, if only the american ins will grant him a visa. but it won't, because misha's late beloved papa whacked an oklahoma businessman of some prominence. misha is paying the price of exile from his adopted american homeland. he's stuck in russia, dreaming of his beloved
David sedaris' move to paris from new york inspired these hilarious pieces, including the title essay, about his attempts to learn french from a sadistic teacher who declares that every day spent with you is like having a caesarean section. his family is another inspiration. you can't kill the rooster is a portrait of his brother, who talks incessant hip-hop slang to his bewildered father. and no one hones a finer fury in response to such modern annoyances as restaurant meals presented in ludicrous towers of food and cashiers with
In his bestselling , robert wright applied the principles of evolutionary biology to the study of the human mind. now wright attempts something even more ambitious: explaining the direction of evolution and human history–and discerning where history will lead us next.in , wright asserts that, ever since the primordial ooze, life has followed a basic pattern. organisms and human societies alike have grown more complex by mastering the challenges of internal cooperation. wright's narrative ranges from fossilized bacteria to vampire bats, from stone-age villages to the world trade organization, uncovering
Jitterbug perfume is an epic, which is to say, it begins in the forests of ancient bohemia and doesn't conclude until nine o'clock tonight [paris time]. it is a saga, as well. a saga must have a hero, and the hero of this one is a janitor with a missing bottle. the bottle is blue, very, very old, and embossed with the image of a goat-horned god. if the liquid in the bottle is actually is the secret essence of the universe, as some folks seem to think, it had
Hello. i am daniel handler, the author of this book. did you know that authors often write the summaries that appear on their book's dust jacket? you might want to think about that the next time you read something like, "a dazzling page-turner, this novel shows an internationally acclaimed storyteller at the height of his astonishing powers.""adverbs" is a novel about love -- a bunch of different people, in and out of different kinds of love. at the start of the novel, andrea is in love with david -- or
Part memoir and part education (or lack thereof), the know-it-all chronicles npr contributor a.j. jacobs's hilarious, enlightening, and seemingly impossible quest to read the encyclopaedia britannica from a to z. 33,000 pages44 million words10 billion years of history1 obsessed manto fill the ever-widening gaps in his ivy league education, a.j. jacobs sets for himself the daunting task of reading all thirty-two volumes of the encyclopaedia britannica. his wife, julie, tells him it's a waste of time, his friends believe he is losing his mind, and his father, a brilliant attorney
If your company’s goal is to become fast, responsive, and agile, more efficiency is not the answer--you need more slack.why is it that today’s superefficient organizations are ailing? tom demarco, a leading management consultant to both fortune 500 and up-and-coming companies, reveals a counterintuitive principle that explains why efficiency efforts can slow a company down. that principle is the value of slack, the degree of freedom in a company that allows it to change. implementing slack could be as simple as adding an assistant to a department and letting high-priced
Starting with the publication of their seminal bestseller, future shock, alvin and heidi toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. now, writing with the same rare grasp and clarity that made their earlier books classics, the tofflers turn their attention to the revolution in wealth now sweeping the planet. and once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.revolutionary
The web has not been hyped enough. that's the startling thesis of this one-of-a-kind book that's sure to become a classic work of social commentary. just as marshall mcluhan forever altered our view of broadcast media, weinberger shows that the new medium of the web is not only altering social institutions such as business and government but, more important, is transforming bedrock concepts of our culture such as space, time, the public, and even reality itself. weinberger introduces us to denizens of this new world, among them zannah, whose online
Inheriting the mantle of revolutionary biologist from darwin, watson, and crick, richard dawkins forced an enormous change in the way we see ourselves and the world with the publication of the selfish gene. suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. that simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of
Most programmers' fear of user interface (ui) programming comes from their fear of doing ui design. they think that ui design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. most programmers see themselves as analytic, logical thinkers instead--strong at reasoning, weak on artistic judgment, and incapable of doing ui design.in this brilliantly readable book, author joel spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional gui applications to websites to consumer
Someone once said that the task of a writer is to "make the familiar new and the new familiar". for years, joel spolsky has done exactly this at www.joelonsoftware.com. now, for the first time, you can own a collection of the most important essays from his site in one book, with exclusive commentary and new insights from joel.
This is "the word" -- one man's word, certainly -- about the art (and artifice) of the state of our computer-centric existence. and considering that the "one man" is neal stephenson, "the hacker hemingway" (newsweek) -- acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (snow crash, cryptonomicon, etc., etc.) -- the word is well worth hearing. mostly well-reasoned examination and partial rant, stephenson's in the beginning... was the command line is a thoughtful, irreverent, hilarious treatise on the cyber-culture past and present; on operating
Christopher john francis boone knows all the countries of the world and their capitals and every prime number up to 7,057. he relates well to animals but has no understanding of human emotions. he cannot stand to be touched. and he detests the color yellow.this improbable story of christopher’s quest to investigate the suspicious death of a neighborhood dog makes for one of the most captivating, unusual, and widely heralded novels in recent years.
Jimmy corrigan has rightly been hailed as the greatest graphic novel ever to be published. it won the guardian first book award 2001, the first graphic novel to win a major british literary prize.it is the tragic autobiography of an office dogsbody in chicago who one day meets the father who abandoned him as a child. with a subtle, complex and moving story and the drawings that are as simple and original as they are strikingly beautiful, jimmy corrigan is a book unlike any other and certainly not to be
The hero-narrator of the catcher in the rye is an ancient child of sixteen, a native new yorker named holden caulfield. through circumstances that tend to preclude adult, secondhand description, he leaves his prep school in pennsylvania and goes underground in new york city for three days. the boy himself is at once too simple and too complex for us to make any final comment about him or his story. perhaps the safest thing we can say about holden is that he was born in the world not just strongly
"the pracitcal wisdom in george leonard's book will have a great influence for many years to come." —michael murphy, author of and drawing on zen philosophy and his expertise in the martial art of aikido, bestselling author gorge leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help
On a winter night on a remote nebraska road, 27-year-old mark schluter flips his truck in a near-fatal accident. his older sister karin returns reluctantly to their hometown to nurse mark back from a traumatic head injury. but when he emerges from a protracted coma, mark believes that this woman – who looks, acts, and sounds just like his sister – is really an identical impostor. shattered by her brother’s refusal to recognize her, karin contacts the cognitive neurologist gerald weber, famous for his case histories describing the infinitely bizarre
When pierre omidyar launched a clunky website from a spare bedroom over labor day weekend of 1995, he wanted to see if he could use the internet to create a perfect market. he never guessed his old-computer parts and beanie baby exchange would revolutionize the world of commerce. now, adam cohen, the only journalist ever to get full access to the company, tells the remarkable story of ebay's rise. he describes how ebay built the most passionate community ever to form in cyberspace and forged a business that triumphed over
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. all in the name of innovation.but this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. in the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. new consultants, new packaging, new marketing schemes, or even new ceos are
To find the keys to greatness, collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. the findings will surprise many readers and, quite frankly, upset others.the challengebuilt to last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the dna of an enterprise from the very beginning. but what about the company that is not born with
Jonathan franzen's third novel, the corrections, is a great work of art and a grandly entertaining overture to our new century: a bold, comic, tragic, deeply moving family drama that stretches from the midwest at mid-century to wall street and eastern europe in the age of greed and globalism. franzen brings an old-time america of freight trains and civic duty, of cub scouts and christmas cookies and sexual inhibitions, into brilliant collision with the modern absurdities of brain science, home surveillance, hands-off parenting, do-it-yourself mental healthcare, and the anti-gravity new
It is such an all-american story. a lanky kid from plano, texas, is raised by a feisty, single parent who sacrifices for her son, who becomes one of our country's greatest athletes. given that background, it is understandable why armstrong was able to channel his boundless energy toward athletic endeavors. by his senior year in high school, he was already a professional triathlete and was training with the u.s. olympic cycling developmental team. in 1993, armstrong secured a position in the ranks of world-class cyclists by winning the world championship
With the same originality and astuteness that marked his widely praised butterfly economics, paul ormerod now examines the “iron law of failure” as it applies to business and government–and explains what can be done about it.“failure is all around us,” asserts ormerod. for every general electric–still going strong after more than one hundred years–there are dozens of businesses like central leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according
He asks: how do we "read" other people?what is the neurochemistry behind love and sex?what does it mean that the brain is teeming with powerful chemicals closely related to recreational drugs?why does music move us to tears?where do breakthrough ideas come from? johnson answers these and many more questions arising from the events of our everyday lives. you do not have to be a neuroscientist to wonder, for example, why do you smile? and why do you sometimes smile inappropriately, even if you don't want to? how do others read
Psychiatrist viktor frankl's memoir has riveted generations of readers with its descriptions of life in nazi death camps and its lessons for spiritual survival. based on his own experience and the stories of his patients, frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. at the heart of his theory, known as logotherapy, is a conviction that the primary human drive is not pleasure but the pursuit of what we find meaningful. man's
In what should i do with my life? po bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. with humor, empathy, and insight, bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. what should i do with my life? struck a powerful, resonant chord on publication, causing
This book describes how one silicon valley insider has blazed a path of professional - and personal - success playing the game by his own rules. silicon valley is filled with garage-to-riches stories and hot young entrepreneurs with big ideas. yet even in this place where the exceptional is common, randy komisar is a breed apart. currently a "virtual ceo" who provides "leadership on demand" for several renowned companies, komisar was recently described by the "washington post" as a "combined professional mentor, minister without portfolio, in-your-face investor, trouble-shooter and door
In the unbearable lightness of being, milan kundera tells the story of a young woman in love with a man torn between his love for her and his incorrigible womanizing and one of his mistresses and her humbly faithful lover. this magnificent novel juxtaposes geographically distant places, brilliant and playful reflections, and a variety of styles, to take its place as perhaps the major achievement of one of the world’s truly great writers.
The practice of building software is a "new kid on the block" technology. though it may not seem this way for those who have been in the field for most of their careers, in the overall scheme of professions, software builders are relative "newbies." in the short history of the software field, a lot of facts have been identified, and a lot of fallacies promulgated. those facts and fallacies are what this book is about. there's a problem with those facts-and, as you might imagine, those fallacies. many of these
Joe kavalier, a young jewish artist who has also been trained in the art of houdini-esque escape, has just smuggled himself out of nazi-invaded prague and landed in new york city. his brooklyn cousin sammy clay is looking for a partner to create heroes, stories, and art for the latest novelty to hit america - the comic book. drawing on their own fears and dreams, kavalier and clay create the escapist, the monitor, and luna moth, inspired by the beautiful rosa saks, who will become linked by powerful ties to
Which is more dangerous, a gun or a swimming pool? what do schoolteachers and sumo wrestlers have in common? why do drug dealers still live with their moms? how much do parents really matter? what kind of impact did roe v. wade have on violent crime? freakonomics will literally redefine the way we view the modern world.these may not sound like typical questions for an economist to ask. but steven d. levitt is not a typical economist. he is a much heralded scholar who studies the stuff and riddles of
“the computer world is like an intellectual wild west, in which you can shoot anyone you wish with your ideas, if you’re willing to risk the consequences.” —from hackers & painters: big ideas from the computer age, by paul grahamwe are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. who are these people, what motivates them, and why should you care?consider these facts: everything around us is turning into computers. your typewriter is gone,
Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture. in this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing big idea book, steven johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day—from to to —has been growing more sophisticated with each passing year, and, far from rotting our brains, is actually posing new cognitive challenges that are actually making our minds measurably sharper. after reading everything bad is good for you, you will
Narrated in the form of a powerbook entry by dan underwood, a computer programmer for microsoft, this state-of-the-art novel about life in the '90s follows the adventures of six code-crunching computer whizzes. known as "microserfs," they spend upward of 16 hours a day "coding" (writing software) as they eat "flat" foods (such as kraft singles, which can be passed underneath closed doors) and fearfully scan the company email to see what the great bill might be thinking and whether he is going to "flame" one of them. seizing the chance
What's the secret to a company's continued growth and prosperity? internationally known marketing expert al ries has the answer: focus. his commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.using real-world examples, ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. he offers solid guidance on how to get focused and how
For years pundits have predicted that information technology will obliterate everything, from supermarkets to business organizations to social life itself, but beaten down by info-glut, exasperated by computer crashes, and daunted by the dot com crash, individual users find it hard to get a fix on the true potential of the digital revolution. john seely brown and paul duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. we've become so focused on where we think we ought
Harvard professor clayton m. christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. and he not only proves what he says, he tells others how to avoid a similar fate.focusing on "disruptive technology" -- the honda super cub, intel's 8088 processor, or the hydraulic excavator, for example -- christensen shows why most companies miss "the next great wave." whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional
He was the foremost american of his day, yet today he is little more than a mythic caricature in the public imagination. benjamin franklin, perhaps the pivotal figure in colonial and revolutionary america, comes vividly to life in this masterly biography.wit, diplomat, scientist, philosopher, businessman, inventor, and bon vivant, benjamin franklin was in every respect america’s first renaissance man. from penniless runaway to highly successful printer, from ardently loyal subject of britain to architect of an alliance with france that ensured america’s independence, franklin went from obscurity to become one
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. crossing the chasm has become the bible for bringing cutting-edge products to progressively larger markets. this edition provides new insights into the realities of high-tech marketing, with special emphasis on the internet. it's essential reading for anyone with a stake in the world's most exciting marketplace.
Lonely, depressed, vermont transplant mirabelle buttersfield, who sells expensive evening gloves nobody ever buys at neiman marcus in beverly hills and spends her evenings watching television with her two cats. she attempts to forge a relationship with middle-aged, womanizing, seattle millionaire ray porter while being pursued by socially inept and unambitious slacker jeremy.with more than 340,000 copies in print, steve martin's shopgirl has landed on bestseller lists nationwide including: new york times, publishers weekly, usa today, wall street journal, san francisco chronicle, washington post, and los angeles times.filled with the
Switters is a contradiction for all seasons: an anarchist who works for the government; a pacifist who carries a gun; a vegetarian who sops up ham gravy; a cyberwhiz who hates computers; a man who, though obsessed with the preservation of innocence, is aching to deflower his high-school-age stepsister (only to become equally enamored of a nun ten years his senior). yet there is nothing remotely wishy-washy about switters. he doesn't merely pack a pistol. he is a pistol. and as we dog switters's strangely elevated heels across four continents,
At the dawn of the next world war, a plane crashes on an uncharted island, stranding a group of schoolboys. at first, with no adult supervision, their freedom is something to celebrate; this far from civilization the boys can do anything they want. anything. they attempt to forge their own society, failing, however, in the face of terror, sin and evil. and as order collapses, as strange howls echo in the night, as terror begins its reign, the hope of adventure seems as far from reality as the hope of
A new york times bestseller—the outrageous exploits of one of this century's greatest scientific minds and a legendary american original.richard feynman, winner of the nobel prize in physics, thrived on outrageous adventures. here he recounts in his inimitable voice his experience trading ideas on atomic physics with einstein and bohr and ideas on gambling with nick the greek; cracking the uncrackable safes guarding the most deeply held nuclear secrets; accompanying a ballet on his bongo drums; painting a naked female toreador. in short, here is feynman's life in all its
Gates reveals the guiding genius behind the unparalleled success of the microsoft corporation-- the biggest and most profitable personal computer software company in history-- and exposes the intensely competitive tactics that help it dominate the desktops of america. chairman and co-founder of microsoft, bill gates is the most powerful person in the computer industry and the youngest self-made billionaire in history. his company's dos and windows programs are such universal standards that more than nine out of ten personal computers depend on microsoft software. under the "microsoft everywhere" rallying cry,
Why did he have to fight his battle, not against his enemies, but against those who needed him most, and his hardest battle against the woman he loved? what is the world’s motor — and the motive power of every man? you will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the characters in this story. tremendous in its scope, this novel presents an astounding panorama of human life — from the productive genius who becomes
The new york times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about long tail marketing and a new epilogue.winner of the gerald loeb award for best business book of the year.in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail
It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. everyone who wants to make the world a better place becomes possessed by a grand idea.but what does it take to turn your idea into action? whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. in fact, there are so many books, articles, and web
The perennially popular tale of alexander's worst day is a storybook that belongs on every child's bookshelf.alexander knew it was going to be a terrible day when he woke up with gum in this hair.and it got worse...his best friend deserted him. there was no dessert in his lunch bag. and, on top of all that, there were lima beans for dinner and kissing on tv!this handsome new edition of judith viorst's classic picture book is sure to charm readers of all ages.
Every day, individuals take action based on how they believe innovation will change industries. yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. now, internationally renowned innovation expert clayton m. christensen and his research partners scott d. anthony and erik a. roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. based on proven theories outlined in christensen's landmark books the innovator's dilemma and the innovator's solution, seeing what's next offers a practical, three-part model that helps
Lilly miyamoto is a passionate analog photographer striving to pursue an ever more distant dream. huian li is preeminent among the silicon valley elite as the founder and ceo of the pervasive tech giant cumulus. graham chandler is a frustrated intelligence agent forging a new path through the halls of techno-utopian royalty. but when huian rescues lilly from a run-in with private security forces, it sets off a chain of events that will change their lives and the world.the adventure accelerates into a mad dash of political intrigue, relentless ambition,
The diamond age: or, a young lady's illustrated primer is a postcyberpunk novel by neal stephenson. it is to some extent a science fiction coming-of-age story, focused on a young girl named nell, and set in a future world in which nanotechnology affects all aspects of life. the novel deals with themes of education, social class, ethnicity, and the nature of artificial intelligence.
'when you read his extraordinary memoir you don't laugh, then cry, then laugh again; you somehow experience these emotions all at once.'"well, this was when bill was sighing a lot. he had decided that after our parents died he just didn't want any more fighting between what was left of us. he was twenty-four, beth was twenty-three, i was twenty-one, toph was eight, and all of us were so tried already, from that winter. so when something would come up, any little thing, some bill to pay or decision to
Set on the desert planet arrakis, dune is the story of the boy paul atreides, heir to a noble family tasked with ruling an inhospitable world where the only thing of value is the “spice” melange, a drug capable of extending life and enhancing consciousness. coveted across the known universe, melange is a prize worth killing for...when house atreides is betrayed, the destruction of paul’s family will set the boy on a journey toward a destiny greater than he could ever have imagined. and as he evolves into the mysterious
Thousands of them have lived underground. they've lived there so long, there are only legends about people living anywhere else. such a life requires rules. strict rules. there are things that must not be discussed. like going outside. never mention you might like going outside.or you'll get what you wish for.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. writing in their trademark witty, fast-paced style, advertising gurus ries and trout explain how to:make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays thereposition a follower so that it can occupy a
"this is not a book about charismatic visionary leaders. it is not about visionary product concepts or visionary products or visionary market insights. nor is it about just having a corporate vision. this is a book about something far more important, enduring, and substantial. this is a book about visionary companies." so write jim collins and jerry porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.drawing upon a six-year
Bit literacy" is essential reading for anyone who has experienced "digital overload" the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. more than a quick fix or another "how-to" guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. this is "bit literacy," a method for working more productively in the digital age, with less stress. mark hurst -
Even today, as trendy diets and a weight-loss frenzy sweep the nation, two-thirds of adults are still obese and children are being diagnosed with type 2 diabetes, typically an “adult” disease, at an alarming rate. if we’re obsessed with being thin more so than ever before, why are americans stricken with heart disease as much as we were 30 years ago?in the china study, dr. t. colin campbell details the connection between nutrition and heart disease, diabetes, and cancer. the report also examines the source of nutritional confusion produced by
In his bestselling first book, getting things done, veteran coach and management consultant david allen presented his breakthrough methods to increase efficiency. now "the personal productivity guru" (fast company) shows readers how to increase their ability to work better, not harder every day. based on allen's highly popular e-newsletter, ready for anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving. with wit, inspiration, and know-how, allen shows readers how to make things happen
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made the tipping point a classic, blink changes the way you'll understand every decision you make. never again will you think about thinking the same way.malcolm gladwell redefined how we understand the world around us. now, in blink, he revolutionizes the way we understand the world within. blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually
The narrator of this splendidly expansive novel of high intellect and grand passion is an american anthropologist at loose ends in the south african republic of botswana. she has a noble and exacting mind, a good waist, and a busted thesis project. she also has a yen for nelson denoon, a charismatic intellectual who is rumored to have founded a secretive and unorthodox utopian society in a remote corner of the kalahari—one in which he is virtually the only man. what ensues is both a quest and an exuberant comedy
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. a rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, the cluetrain manifesto illustrates how the internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Over the course of wired's first 20 years, our writers have embedded with the ceos, engineers, and thinkers who have shaped the future we live in today. wired:icons presents 16 heroes who have graced the magazine's pages, including steve jobs, bill gates, jeff bezos, george lucas, and more. you'll enjoy this collection for all the usual reasons: great characters, evocative writing, provocative insights. you'll also find something unique: a vision of our present through the streaked window of the past.
A mere fifteen years ago, computer nerds were seen as marginal weirdos, outsiders whose world would never resonate with the mainstream. that was before one pioneering work documented the underground computer revolution that was about to change our world forever. with groundbreaking profiles of bill gates, steve wozniak, mit's tech model railroad club, and more, steven levy's hackers brilliantly captured a seminal moment when the risk-takers and explorers were poised to conquer twentieth-century america's last great frontier. and in the internet age, the hacker ethic-first espoused here-is alive and well.
The twin jet plane en route to denver from hong kong is merely a green radar blip half an hour off the california coast when the call comes through to air traffic control:'socal approach, this is transpacific 545. we have an emergency.' the pilot requests priority clearance to land - then comes the bombshell - he needs forty ambulances on the runway.but nothing prepares the rescue workers for the carnage they witness when they enter the plane.ninety-four passengers are injured. three dead. the interior cabin virtually destroyed.what happened on board
• why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • why do dining companions insist on ordering different meals instead of getting what they really want? • why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment
Jeff hawkins, the man who created the palmpilot, treo smart phone, and other handheld devices, has reshaped our relationship to computers. now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines.the brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure
A champion manager of people, jack welch shares the hard-earned wisdom of a storied career in what will become the ultimate business biblewith winning, jack welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, jack explains his theory of business, by laying out the four most important principles that form the foundation of his success.chapters include: how to get promoted, how to
Billy beane, general manager of mlb's oakland a's and protagonist of michael lewis's moneyball, had a problem: how to win in the major leagues with a budget that's smaller than that of nearly every other team. conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. but beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers
Anthem has long been hailed as one of ayn rand's classic novels, and a clear predecessor to her later masterpieces, the fountainhead and atlas shrugged. in anthem, rand examines a frightening future in which individuals have no name, no independence, and no values. equality 7-2521 lives in the dark ages of the future where all decisions are made by committee, all people live in collectives, and all traces of individualism have been wiped out. despite such a restrictive environment, the spark of individual thought and freedom still burns in him--a