Andrew Ng
Book Recommendations

  • Rocket Surgery Made Easy

    Rocket Surgery Made Easy

    Rocket Surgery Made Easy

    Steve Krug
    Computers
    4.13 (4,066)

    It's been known for years that usability testing can dramatically improve products. but with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. in this how-to companion to don't make me think: a common sense approach to web usability, steve krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (as he said in don't make me think, "it's not rocket surgery".)in this new book, steve

    Andrew Ng

    this teaches you different tactics for learning about users

     — Source

  • Zero to One

    Zero to One

    Zero to One

    Blake Masters,Peter Thiel
    4.17 (261,394)

    If you want to build a better future, you must believe in secrets.the great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. in zero to one, legendary entrepreneur and investor peter thiel shows how we can find singular ways to create those new things. thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. information technology has improved rapidly, but there is no reason

    Andrew Ng

    a very good book that gives an overview of entrepreneurship and innovation.

     — Source

  • Crossing the Chasm

    Crossing the Chasm

    Crossing the Chasm

    Geoffrey A. Moore
    Business & Economics
    3.99 (26,008)

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. crossing the chasm has become the bible for bringing cutting-edge products to progressively larger markets. this edition provides new insights into the realities of high-tech marketing, with special emphasis on the internet. it's essential reading for anyone with a stake in the world's most exciting marketplace.

    Andrew Ng

    For B2B, I recommend Crossing the Chasm

     — Source

  • The Hard Thing About Hard Things

    The Hard Thing About Hard Things

    The Hard Thing About Hard Things

    Ben Horowitz
    Business & Economics
    4.23 (72,998)

    A lot of people talk about how great it is to start a business, but only ben horowitz is brutally honest about how hard it is to run one.in the hard thing about hard things, ben horowitz, cofounder of andreessen horowitz and one of silicon valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. his blog has garnered a devoted following

    Andrew Ng

    It's a bit dark but it does cover a lot of useful territory on what building an organization is like.

     — Source

  • The Lean Startup

    The Lean Startup

    The Lean Startup

    Eric Ries
    Business & Economics
    4.11 (269,111)

    Eric ries defines a startup as . this is just as true for one person in a garage or a group of seasoned professionals in a fortune 500 boardroom. what they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.the lean startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of

    Andrew Ng

    For B2C, one of my favorite books

     — Source

  • So Good They Can't Ignore You

    So Good They Can't Ignore You

    So Good They Can't Ignore You

    Cal Newport
    4.07 (35,293)

    In this eye-opening account, cal newport debunks the long-held belief that "follow your passion" is good advice. not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.after making his case against passion, newport sets out on a quest to discover the reality of how people end up loving what they do. spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who

    Andrew Ng

    For people who are trying to figure out career decisions

     — Source

  • Talking to Humans

    Talking to Humans

    Talking to Humans

    Frank Rimalovski,Giff Constable
    4.09 (1,344)

    Andrew Ng

    two of my favorites

     — Source