The Ten Commandments for Business Failure

By: Donald R. Keough

Business & Economics

—a former top executive at coca-cola and now chairman of the elite investment banking firm allen & company—has witnessed plenty of failures in his sixty-year career (including new coke). he has also been friends with some of the most successful people in business history, including warren buffett, bill gates, jack welch, rupert murdoch, and peter drucker. now this elder statesman reveals how...