The Long Tail

Why the Future of Business is Selling Less of More

By: Chris Anderson

Business & Economics

the new york times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about long tail marketing and a new epilogue.winner of the gerald loeb award for best business book of the year.in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isn t in hits, the high-volume...