The Houdini Solution

Put Creativity and Innovation to work by thinking inside the box

By: Ernie Schenck

houdini performed his greatest tricks within the confines of a box. now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? the houdini solution introduces a radical theory...