The Culture Code

The Secrets of Highly Successful Groups

By: Daniel Coyle

Business & Economics

"coyle spent three years researching the question of what makes a successful group tick, visiting some of the world's most productive groups--including pixar, navy seals, zappos, ideo, and the san antonio spurs. coyle discovered that high-performing groups ... generate three key messages that enable them to excel: 1. safety (we are connected), 2. shared risk (we are vulnerable together), 3....