Pre-Suasion

A Revolutionary Way to Influence and Persuade

By: Robert B. Cialdini

Business & Economics

the author of the legendary bestseller influence, social psychologist robert cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.what separates effective communicators from truly successful persuaders? using the same combination of rigorous scientific research and accessibility that...