Influence
The Psychology of Persuasion
By: Robert B. Cialdini
Influence
The Psychology of Persuasion
By: Robert B. Cialdini
influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. dr. robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. his thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly...
Buy on AmazonRecommendations:
Ramit Sethi
“If you read Cialdinis book, Influence, he talks about Click, Whirr. You do something and people are going to respond very programmatic.”
Dec 20, 2016 — Source
Scott Adams
“if youre looking for a book that I think everybody should read, it would be a book called Influence,”
Sep 22, 2015 — Source
Alexis Ohanian
“Recommend this book to navigate the world with heightened awareness for how we're always being influenced/manipulated.”
May 4, 2020 — Source
Guy Kawasaki
“The guiding light for how I conduct business—and in many ways how I live my life.”
Mar 17, 2020 — Source
