Infinite Loop

How Apple, the World's Most Insanely Great Computer Company, Went Insane

By: Michael S. Malone

the inside story of how one of america's most beloved companies - apple computer - took off like a high-tech rocket-only to come crashing to earth twenty years later. how did apple lose its way? why did the world still care so deeply about a company that had lost its leadership position? michael s. malone, from the unique vantage point of having grown up with the company's founders, and having...