Imagine

How Creativity Works

By: Jonah Lehrer

did you know that the most creative companies have centralized bathrooms? that brainstorming meetings are a terrible idea? that the color blue can help you double your creative output?from the new york times best-selling author of how we decide comes a sparkling and revelatory look at the new science of creativity. shattering the myth of muses, higher powers, even creative “types,” jonah lehrer...