By: Jim Collins
By: Jim Collins
to find the keys to greatness, collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. the findings will surprise many readers and, quite frankly, upset others.the challengebuilt to last, the defining management study of the nineties, showed how great companies...
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