Good to Great

Why Some Companies Make the Leap... and Others Don't

By: Jim Collins

Business & Economics

to find the keys to greatness, collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. the findings will surprise many readers and, quite frankly, upset others.the challengebuilt to last, the defining management study of the nineties, showed how great companies...