Fanocracy

Turning Fans Into Customers and Customers Into Fans

By: David Meerman Scott,Reiko Scott,Tony Robbins

Consumer behavior

from the author of new rules of marketing & pr, a bold guide to converting customer passion into marketing power. how do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? they embody the most powerful marketing force in the world: die-hard fans.in this essential book, leading business growth strategist david...